Client focused approach “Enable, Advise and Implement”
BNW has established a client focused approach of “Enable, Advise and Implement” to provide rapid access to the tech world of start-ups - featuring technology concepts, market intelligence, and subject matter expert capacity, to start and successfully implement a start-up's branding and digital marketing needs from zero (POC, MVP) to first market communication launch.
New business owners are (almost) never knowledgeable brand owners. This is a huge business problem, as in today’s marketplace technology is (almost) self understood, so that the brand really makes the emotional difference that ensures success.
Both start-ups and/or implementation operations of new technologies by established businesses have one common factor: Being fully focused on tech, and to a huge degree not being prepared for the real market with the real consumers, from whom the market success depends as final instance.
Addressing this problem, Brand New World educates C-level clients about the business steps and methodology of brand foundation, brand- and market- communication, target audiences, PR and the marketing management of start-ups.
Depending on your challenge, our solution will be a branding solution, a social media solution, a content solution, a tech solution (website, App), a multi- channel digital marketing campaign, a traditional advertising campaign solution (TVC, print) or a total innovation solution.
The solution is always one: your success, delivered via a unique, tailor made strategy created for you. Regardless if your offer to the world is a service, a product, or managing a community, whether you only just start, or already need change, you will always need a good old-fashioned story to stand behind your idea, and we will tell it to the whole world for you.
1. Step: Branding & Marketing Consulting
- Getting Started with Client, Brand Insight and Brand Audit
- Clarifying needs and objectives
- Analysing target audiences
- Defining budget, project timeline
- Briefing of creative team
2. Step: Branding & Marketing Concepting
- Brand Strategy Concepting
- Identity Design, Website UX & Development & Copywriting
- Enabling a USP PR & Advertising Launch Campaign
- Digital Marketing Analysis with Tailor Made Strategy
- Establishing Key Performance Indicators
3. Step: Branding & Marketing Implementation
- Company & Investor Brochure Production
- Brand Concept production
- Production of Ad Campaign Artefacts / Key Visuals
- Digital Marketing PR A& Media Recommendation
- Digital Marketing Media Planning
- Digital Marketing Media Buying
- Strategy optimisation
- KPI measurement