Davidoff Challenge:Design

We created a global brand experience platform with a simple prize draw mechanism, featuring a unique content with luxury prizes, on the main topic – design. This consumer competition concept maintained Davidoff Cigarettes' premium luxury status with an active role in the context of contemporary cutting-edge design. Our consumers were able to appreciate the Davidoff-inspired luxury designs in the online gallery and other media, while being introduced to the Black & White packs designs by Ora-Ito in the process.

 

A competition with international grandeur and local relevance has five phases: announcement., nominations, announcement of local winners, assignment for local winners and announcement of global winner.

Brand Experience

Branding Methodology Brand Experience

Brand Concept

Branding Methodology Brand Concept

Brand Strategy

Branding Methodology Brand Strategy

Brand Audit

Branding Methodology Brand Audit