Fusion Cigarettes - Modern Classic Launch Campaign

After successfully launching the new brand in Russia, and designing a new pack, BNW was commissioned to create the step in Fusion's development - a worldwide ATL campaign launch by Imperial Tobacco, banking on Fusion as its premium light offer.

Brand Experience

Branding Methodology Brand Experience

Brand Concept

Branding Methodology Brand Concept

Brand Strategy

Branding Methodology Brand Strategy

Brand Audit

Branding Methodology Brand Audit