GenDream Brand Books
BNW was commissioned to produce comprehensive brand books for GenDream, encapsulating everything we developed in three years for the brand. The GenDream brand books are a complex tool box for proper brand and business management of the company's main assets and products. Business-wise it's impossible to manage and control 50 plus different products, each one with an own respective character and identity, with the corporate brand identity on top, without such a modern, sophisticated brand management tool.
Established in 2014, GenDream is a pharmaceutical company based in Switzerland. The founders’ background is in leading global pharmaceutical research, development and management. Built on many years of expertise, their mission is to deliver high-quality products to support the health and busy lifestyles of our customers. These core values are proudly embodied in our pledge to help you ‘Live Your Dream’. GenDream’s ambition is to develop a range of generic pharmaceutical and nutritional supplement products, and sell them in Switzerland, EU, Russia and CIS, Middle East, Africa within the first years after foundation, and the rest of the world after the fifth year. GenDream’s first focus is on nutritional (or food) supplements. The brand’s main differentiation point, in comparison to established or new competition within the nutritional supplements sector, is TOP DESIGN and TRENDINESS, combined with QUALITY PRODUCTION and INNOVATIVE FORMULAS, offered to consumers for an ACCESSIBLE RETAIL PRICE.
The success of a nutritional supplements brand today, on any global market, is entirely dependent on its positioning and marketing. On basis of the brand’s communication style and quality, global nutritional supplements consumers are perfectly capable of differentiating between a reputable brand with pharma expertise and trust, and a snake oil garage producer, as well as between a global brand and a local offer with limited capacity. The chosen strategy must be consequently executed in 360 degrees, as consumers of nutritional supplements are often the best informed consumers on any given market, carefully researching a product before buying.
GenDream Vision - Become leading European quality Generics and Nutritional Supplements brand based on strong research and development, high quality manufacturing, and innovative marketing strategies. Products within the brand umbrella will satisfy the needs of the majority of the global population, looking to improve their health and general wellbeing. GenDream will be positioned as a global brand in the premium segment in all markets, with excellent central/global as well as local markets medical and nutritionist support, use of cuttingedge communication throughout all media, with emphasis on digital, and exemplary retail and internet sales propositions, supported by strategic launch campaigns for each market.
This brand book was created for a wide range of GenDream stakeholders: own management, partners, distributors, marketing agencies, designers, strategic and business planners, architects, printers etc, all of which are going to be linked closely with GenDream’s business operations.
