Davidoff Cigarettes Cosmopolitan:Nights

BNW created a global brand experience platform for Davidoff Cigarettes with a simple prize draw mechanism, featuring a unique content with luxury prizes, on the main topic - design, conquering the imagination of our target audience with the proposition to take them to Amsterdam, Berlin, London, Moscow and Paris.

Davidoff brings the essence of the city through a 4-hour evening program with a modular backbone that includes four different elements: cuisine, music, video and live performance. 

These elements are carefully combined to create a fluent, dynamic structure that reflects the spirit of the first group of chosen European cities – Amsterdam, Berlin, London, Moscow and Paris.

The platform is conceived as a turnkey solution, easily adapted to the local market’s budget requirements, available venues or product promotions. 

The advantage of this through-the-line platform is its flexible application – it can be used all year round with a varied pacing or events.

The platform is applicable in both dark and light markets. It is also suitable as a cross-platform with Design:Hotspots platform.