Davidoff Cigarettes - Horeca Promotions

Davidoff Black & White is contemporary super premium flagship of the Davidoff brand. The internationally known designer Ora-Ito created these powerful and exclusive Davidoff B&W packs with his signature minimalist style. Davidoff Black & White is a member of a select group of luxury brands.

BNW developed a clear Horeca promotion strategy for the markets and carefully profiled selection process for VIPs, supervising global PR in the same time in order to ensure visibility in targeted media and create the aspirational ultra-premium hype. 

We designed an unique experience environment and created an experience process using UV, capsule click, 3D, design quiz, Black&White party, Bluetooth broadcast…