Davidoff Cigarettes Destination:Design - Italian Launch Campaign

Based on the global Davidoff Cigarettes rejuvenation branding program, BNW created an integrated on-line and off-line, ATL and BTL advertising and digital marketing concept, modular and accessible, beyond the usual industry standard brand-mechanics. This platform was launched in Italy. and successfully made available for worldwide local markets to implement, and premium life-style media to fully exploit.

21809
Davidoff-Italia-Launch-Campaign-01 Davidoff-Italia-Launch-Campaign-01
21808
BNW's rejuvenation concept marries Davidoff Cigarettes forever with design. The DESTINATION:DESIGN™ platform is focused on immersing the Davidoff cigarettes consumers in the aspirational luxury world of Design Hotels™ – a natural extension to their design-savvy lifestyle. Our consumers become design expert in 4 days, based on four experience premises: self-education, local-upon-arrival, individualism and personalization.
21810
Davidoff-Italia-Launch-Campaign-02 Davidoff-Italia-Launch-Campaign-02
21811
Davidoff-Italia-Launch-Campaign-03 Davidoff-Italia-Launch-Campaign-03
21812
Davidoff-Italia-Launch-Campaign-04 Davidoff-Italia-Launch-Campaign-04

Searching for a suitable partnership to emphasize the new ownership of design by Davidoff Cigarettes, we proposed a joint venture with Design Hotels™, a global group of hotels unique by its design and philosophy. With the Design Hotels™ content, we own an easily understandable and mass-appealing “DESIGN” topic ahead of all global tobacco competition.

21813
Davidoff-Italia-Launch-Campaign-05 Davidoff-Italia-Launch-Campaign-05

BNW created the global brand experience platform DESTINATION:DESIGN, presented in the global BRAND MANUAL, the company’s essential tool for the Marketing Directors/Brand Managers worldwide to understand the strategy and communication that form the new integrated Davidoff Cigarettes Rejuvenation Program. The Brand Manual and the 5 platforms, all developed by our agency, are being used by all Davidoff Cigarettes markets worldwide and have helped position Davidoff Cigarettes as the top global luxury tobacco brand.

21814
Davidoff-Italia-Launch-Campaign-06 Davidoff-Italia-Launch-Campaign-06
21815
Davidoff-Italia-Launch-Campaign-07 Davidoff-Italia-Launch-Campaign-07

Our agency created an on-line and off-line global brand experience platform with a simple prize draw mechanism, featuring a unique content with luxury prizes on the main topic – DESIGN.

The DESTINATION:DESIGN™ platform is focused on immersing the Davidoff cigarettes consumers in the aspirational luxury world of Design Hotels™ – a natural extension to their design-savvy lifestyle. This is a proposition of becoming a design expert in 4 days, based on four experience premises: self-education, local-upon-arrival, individualism and personalization.

21816
Davidoff-Italia-Launch-Campaign-08 Davidoff-Italia-Launch-Campaign-08
21817
Davidoff-Italia-Launch-Campaign-09 Davidoff-Italia-Launch-Campaign-09
21818
Davidoff-Italia-Launch-Campaign-10 Davidoff-Italia-Launch-Campaign-10

Along with uniquely designed prize travel itineraries, the platform offers a full range of all ATL and BTL support material. As an integrated brand experience concept, DESTINATION:DESIGN™ has already been further implemented in Davidoff Cigarettes Global Duty Free promotion, new DESIGN:HOTSPOTS limited edition packs etc...