Russian Creativity Week Event Concept and Production
“Russian Creativity Week” is the first Russian international festival of the entire creative industries, showcasing the power of creativity that allows us to solve the most complex problems of our time, and achieve positive changes in people’s lives. The mission of RCW is the formation of self-identity of the Russian creative industries, fostering the economic potential of the Russian creative community. The festival was held in Moscow on September 11-13 in 14 specially designed lecture halls inside Gorky Park, with a rich accompanying events program. At the same time, special introductory events took place in the Russian Federation regions from September 7-10, as part of the first “Russian Creativity Week”.
BNW was commissioned to produce entire event and communication for the Russian Creativity Week - as single-entry point for all target audiences - united by the idea of Russian creative development. Visitors had a chance to encounter 14 creative discipline-themed pavilions in Gorky Park, each curated by a leading industry figure, including: V-A-C co-founder/director Teresa Iarocci Mavica; conductor Teodor Currentzis; Belgrade Design Week founder, Jovan Jelovats; art curator Nikolay Palazhenko; and TV presenter Vladimir Pozner.
One of the main events was the business forum, where representatives of government, business and the creative community discussed the development of the creative economy, from creating galleries and developing games to the phenomenon of new media.
Speakers during the week will include: director Timur Bekmambetov; Nobel Prize laureate in physics, Konstantin Novoselov; Elena Bunina (Yandex); Arsen Tomsky (InDriver); directors of MY.GAMES, Soyuzmultfilm; directors of the Pushkin Museum, State Tretyakov Gallery and Garage Museum of Contemporary Art; Zhang Xiaochen (FinTech4Good); Per Pedersen (Gray Group), Lucas Krepaz (Salzburg Festival); and composer Martin O'Donnell.
Russian Creativity Week is being organized by the Roscultcenter; the social platform of the Roscongress Foundation – the Innosocium Foundation; and the Russian Book Union. The project is being implemented with the support of the Presidential Grants Fund.
BNW communicated the new visual identity of RCW through all tools: promo video campaign, broadcast animations, brochures, advertisements, proprietary logo and typography, promo-tools, creation of proprietary App and website. BNW designed a unique partner’s brochure to present the main future achievements of RCW and partnerships models.
